Royal Enfield is a highly respected company that makes the claim no other brand for motorcycles operating on a global level has been able to match their company’s record for continuous production. And now, Royal Enfield says its present ‘2.0 strategy’ comes complete with a number of new motorcycle designs that will soon be introduced to the world.
The company is best known for making retro-bikes but now has its eye firmly on the future of motorcycles.
Royal Enfield has been able to increase its market share in the past few years. The growth has been fueled by the ability of the company to bring retro bikes to market that showcase modern technology at a price that customers can afford. Royal Enfield, CEO Vinod Dasari, reports that workers at the companies tech center in the United Kingdom are hard at work on a motorcycle prototype that will possess an electric powertrain. Dasari says he has already ridden the motorcycle and explains he had a fantastic time doing so. He would not provide any further details on the bike, however.
Dasari estimates the electric motorcycle being manufactured by Royal Enfield is about two to three years away from being available to customers. Dasari also explains that it should come as no big surprise that Royal Enfield is entering the market for electric bikes. The company is very interested in penetrating the market for motorcycles that sport the latest technology. The current electric bike is just one way Royal Enfield intends to accomplish this goal.
Royal Enfield has earned itself with plenty of new fans with bike models Continental GT and the 650 cc twin cylinder interceptor. These new fans are now eagerly awaiting the production of the V-Twin Concept KX. Royal Enfield has allowed the public to remain in suspense over when or if the motorcycle will be seen on showroom floors. People close to the company feel the strategy is bringing the anticipated bike to production before moving on to penetrate the electric bike market.
Royal Enfield was first founded in 1851. The company began to make parts for bicycles in 1882. Four years later, the company sold its first bicycle. The company suffered a serious financial crisis in 1891 but returned to form a year later under the name Eadie Manufacturing Company Limited.
The company entered the market for motorcycles in 1901. A year later, Royal Enfield began to sell motor cars. The company gained the ability to manufacture motorcycles in its home country of India in 1962. The signature product for the company was the 350cc Royal Enfield Bullet. Royal Enfield won a lawsuit against David Holder in 1999 for the right to produce motorcycles products that included the word ‘Royal’ in the name and description. Adventure Tourers, Cruisers, Cafe Racers, and Retros are all motorcycle models the company produced in its Indian factories.
